Equipment/Technology, Events, News January 2023, North America

HarvestEye ventures into North America, exhibits technology at Potato Expo

Precision agriculture technology company HarvestEye is showcasing its machine learning driven insights at the Potato Expo in Colorado – North America’s largest potato industry trade show.

HarvestEye’s patented technology provides timely insights on root crops as they are lifted –  presenting growers with valuable information on the size and count over the whole field, which is otherwise absent from conventional sampling.

Strategically aiming to grow its presence in the leading potato growing states in the U.S., HarvestEye is one of more than 170 exhibitors in attendance at the Expo on 4 and 5 January in Aurora, Colorado. HarvestEye is exhibiting at stand 1102 at the event, and its team is available for briefings at the show.

First venture into North America

Charlie Flack, general manager at HarvestEye, said: “Potato Expo will be HarvestEye’s first venture into North America and presents a fantastic opportunity to network with businesses across potato supply chains. It will enable us to better understand market trends and showcase the actionable insights that HarvestEye places into the hands of growers.

“HarvestEye has enormous implications for growers seeking better monitoring tools for crop variability to maximise yield. We recognise that farmers across the continent operate in different climates and grow different varieties, so Potato Expo will better our understanding of the varying demands of the North American market – enabling our team to tailor HarvestEye to meet grower specifications.”

Fitting to existing harvesting equipment, HarvestEye is a low-cost method to achieve targeted agronomic performance of root crops, currently compatible with potatoes and onions. Data collected by the product is delivered to an online portal.

Reduced wastage and increased efficiency

HarvestEye’s timely insights aim to enhance planning alignment of stocks to customers, which in turn helps to enhance supply chain confidence by meeting produce expectations, maximising returns for all parties through reduced wastage and increased efficiency.

Charlie added: “Potato Expo will elevate HarvestEye’s visibility in the North American potato growing market among leading precision agriculture and agri-tech innovation firms working towards a more efficient and sustainable future of farming.

“We are continuing to grow our international presence and deepen our understanding of the everchanging global potato landscape. Events like Potato Expo provide insights that can help with our research and development to evolve the capabilities of HarvestEye.”

For more information on HarvestEye, visit https://www.harvesteye.com/.

Source: HarvestEye

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