Consumers, Europe, UK, Ireland, News January 2023

The Simple Root launches potato-based cheese alternative

The Simple Root has announced the launch of a range of “naturally creamy” plant-based cheese alternatives for the UK market, made from potatoes and root vegetables, as Grace Duncan reports for The Grocer.

The new range is made using UK-grown produce, and is rich in calcium and B12.

The brand said it had created a new technique for its manufacture, which made the cheese alternatives less oily than many other vegan cheeses in the market, with less salt, perfect for melting, and did not have “the overwhelming coconut taste you get with other competitors”.

The Simple Root was launched in 2021 with backing from McCain Foods.

Source: The Grocer. Full story here
Photo: Credit The Simple Root
Related: McCain and The Simple Root use potatoes to create alternatives for dairy based foods

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