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Conn’s Potato Chip Co buys Mikesell’s brand rights

Dayton’s favorite potato chip company may be closing, but Mikesell’s brand snack foods will still fill store shelves in the region.

As Jen Balduf reports for Dayton.com, Conn’s Potato Chip Co. announced Monday that its subsidiary obtained a license to the brand rights for Mikesell’s snack foods, which effective immediately will be made at its Zanesville facilities “to quickly restock retail shelf space, especially for potato chip and puffcorn items.”

“Conn’s is excited about this opportunity,” said Jonathan George, owner and president of Conn’s. “The licensing agreement will allow us to use the decades old recipes and traditions of Mikesell’s to deliver the quality snack food products consumers have come to expect and enjoy, especially the loyal fans of Mikesell’s products.”

Mikesell’s announced Feb. 1 that it was going out of business. In operation since 1910, Mikesell’s described itself as the oldest continuously run family-owned potato chip company in the nation. Conn’s has been serving the potato chip and snack foods markets for more than 85 years.

Source: Dayton.com. Read the full story here
Image: Conn’s Potato Chips
Related: Famed Mikesell’s potato chip company ending 110-plus years of business

Editor & Publisher: Lukie Pieterse


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