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‘Steering towards a bright future’: HZPC Americas Corp. names new President

Today, HZPC Americas Corp. announced its new president, Aron Derbidge. Beginning May 1, 2023, Aron will step into the role to lead HZPC operations across the United States and Canada.

Aron brings more than 20 years of experience in developing and marketing seed potatoes as well as supporting businesses in commercial growth across the U.S. and Canada. He received a bachelor’s degree from University of Utah and a Master of Business Administration and Management from Idaho State University.

Moving the potato industry in North America forward

Since joining HZPC Americas Corp. two years ago, as Senior Vice President of Sales, Aron has focused on better understanding how to strengthen research and development programs to move the potato industry in North America forward. Working for the leading potato breeder in the world has allowed Aron to help produce significant results for customers across Canada and the United States. Aron has been a long-term potato industry leader and was recently appointed to the Potatoes USA Board of Directors and serves as the Potato Section Chair with the American Seed Trade Association (ASTA).

These roles allow Aron to help solve both current and potential issues for HZPC Americas Corp. partners and growers. As president, Aron will lead the new HZPC Americas Corp. team as it continues in its mission to differentiate potatoes in North America and help stay ahead of the challenges facing the potato industry.

“I feel very blessed to have the opportunity to help advance an industry that has given me so much. I’m eager to take on the senior leadership role for HZPC Americas Corp. representing our Canadian and U.S. business,” said Aron Derbidge. “As we shift our business model from direct seed sales to a licensed seed sale model, I’m looking forward to seeing the ways in which we collaborate with our partners across the value chain to help them stay ahead and continue growing.”

Jeff Scramlin will be stepping down as the current president, though he will still work with the HZPC Americas Corp. team on special projects, including supporting Potato Glory (a brand owned by the Royal HZPC Group) projects that drive demand for and increase appreciation of potatoes.

“We would like to thank Jeff Scramlin for all he has done to help build HZPC Americas Corp. into the organization it is today. We are thankful to continue to work with him as he takes some time to focus on family,” said Aron Derbidge.

The Royal HZPC Group

The Royal HZPC Group is a global market leader in potato breeding, seed potato trading, and potato product concept development, helping companies with the latest innovation in potato varieties and know-how. The HZPC Americas Corp. team works with value chain partners to develop and deliver innovative products and services. HZPC Americas Corp. is dedicated to creating sustainable innovations by working together with everyone involved in the Canadian and U.S. potato value chain.

HZPC recently became the only seed breeding company in The Netherlands to achieve Royal status. This very special designation is given to industry leaders with more than 100 years impacting their industry. The company is now known as the Royal HZPC Group in recognition of the company’s 125 years of excellence in being a world-class potato breeding company. This title is granted by the monarch of The Netherlands. Learn more here.

To learn more about HZPC Americas Corp, visit the HZPC website. To learn more about Potato Glory, visit the Potato Glory website.

Source: HZPC Americas Corp.
Contact: Aron Derbidge can be reached at Aron.Derbidge@hzpc.com or tel: +1 902 892 2004

Editor & Publisher: Lukie Pieterse


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