Launched on April Fool’s Day in 2019, the brand “Particularly Good Potatoes” (PGP) has since become well-known across the North East region in Britain, supplying top-quality fresh chips and potato products to multiple bistros, restaurants, and chip shops.
Addressing environmental impact
With a rich history in farming for over 99 years, the company is now embracing a new chapter by actively pursuing carbon neutrality and sustainable agriculture. Particularly Good Ltd has already initiated a series of strategic, sustainable practices and investments to reduce its carbon emissions significantly.
“From the way we farm the soil, right through to our packaging, we are committed to implementing comprehensive measures that address our environmental impact throughout the entire supply chain, explains Mark Robson, Founder of Particularly Good Ltd.
“Today, we proudly announce our commitment to the path of carbon neutrality. Particularly Good Ltd has always been dedicated to delivering top-quality produce, and now we are extending that commitment not only to the environment, but to the planet.”
Offsetting carbon emissions
Particularly Good Ltd is actively working on measuring and offsetting its carbon emissions. The fields where the potatoes are grown in aren’t ploughed, ensuring the soil structure stays in place and carbon is kept in the ground. Cover crops are also planted in the fields to capture carbon, nitrogen and maintain the condition of the soil.
Looking ahead, there are also plans to add in another 4,820metres (3 miles) of new hedgerows, in addition to the existing 22 miles of hedgerows already planted. This will help to support the diverse pollinators that are essential for crop pollination and crop yields. Hedgerows also provide food for pollinators throughout the year and whatever the season.
In terms of practices on site, the water for washing potatoes goes through a full cycle. It is first supplied by a borehole on site, then the used water is stored in a holding tank to allow sediment to sink. The sediment is then spread on the fields as it is a natural fertiliser, saving the use of human-made fertiliser. Any other solids are then fed to cattle.
Minimising carbon footprint
Maintaining habitats, recycling, reducing effluent and staff involvement are other areas that PGP is focusing on, ultimately ensuring that their carbon footprint is as minimal as it can be.
“Currently, there is an equivalent of 2,000,000 tonnes of potatoes imported into the UK from other countries. More specifically, the same variety of potato that we produce here is imported from Egypt. 100% of our produce is grown by us, therefore, it’s important that we make our own improvements where possible, including where our potatoes are sourced from.
“This journey towards carbon neutrality is not only an investment in the environment, but also a testament to our responsibility as stewards of the land.
“Our overall aim is to set an industry standard for environmentally responsible farming”, concludes Mark.
Source: Particularly Good Ltd
To learn more about Particularly Good Ltd, please head to their website: https://www.particularlygood.co.uk.
Photo: Left to right: Mark Robson and son, Alastair Robson