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Innovations and insights to be unveiled at the 2024 Potato Business Summit in Austin, Texas

The 2024 Potato Business Summit, a pivotal event for the potato industry, is set to take place on Wednesday, January 10, 2024, at the Hilton Hotel in Austin, Texas. This summit, scheduled from 8:00 am to 11:00 am, promises to be a significant gathering for potato growers, marketers, and industry leaders.

Keynote Speakers and Sessions

The event will commence with a warm welcome and introductions by the United Potato Growers of America, featuring Lucas Wysocki, the Chairman, and Mark Klompien, the President/CEO. The United Potato Growers of Canada will also be represented by their Chairman, Wayne Rempel.

Prominent industry leaders will address the summit, including Dale Lathim, President of the Potato Marketing Association of North America, and Eric Wintemute, Chairman/CEO of AMVAC. Steve Elfering, CEO of the 1,4 Group, will also be present. The event will be moderated by Victoria Stamper, General Manager of the United Potato Growers of Canada.

Insightful Discussions and Market Overviews

The general session of the summit will cover a range of topics crucial to the potato industry:

  • Economic Outlook: Stephen Nicholson from Rabobank will provide insights into the economic aspects affecting the potato market.
  • European Market Update: Cedric Porter of World Potato Markets will discuss the current trends and future prospects in the European potato market.
  • Consumer Market Overview: Kim Breshears of Potatoes USA will delve into the consumer market dynamics.
  • Farming Technology Outlook: Lauren Caes from John Deere will present the latest advancements in farming technology relevant to potato cultivation.
  • Frozen Market Update: Dan Metheringham of McCain Foods will provide an update on the frozen potato market.
  • Fresh Potato Market Outlook: Mark Klompien from the United Potato Growers of America will offer insights into the fresh potato market.

Networking and Collaboration Opportunities

This summit is not just about presentations and discussions; it’s a unique opportunity for stakeholders in the potato industry to network, share ideas, and collaborate on future initiatives. The event is a prelude to the Potato Expo, which starts at 11:00 am, requiring separate registration.

The 2024 Potato Business Summit is poised to set the tone for the year in the potato industry, offering a platform for sharing knowledge, discussing challenges, and exploring new opportunities.

For more information, attendees can contact the Potato Business Summit at or visit their website.

Source: Potato Business Summit

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