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Idaho’s trade mission to Mexico: A boon for the potato industry and beyond

Governor Brad Little of Idaho recently led a successful five-day trade mission to Mexico, marking his third official in-person trade mission as the state’s 33rd Governor. Joined by the Idaho Department of Commerce, the Idaho State Department of Agriculture, and 20 Idaho businesses and organizations, the mission aimed to strengthen trade opportunities for Idaho businesses, particularly in the food and agriculture sectors.

In 2022, Mexico was the sixth largest export destination for Idaho overall and the second largest for Idaho food and agriculture products, with total exports exceeding $202 million. A significant focus of the mission was on Idaho’s renowned agricultural products, especially potatoes. Governor Little and the delegation met with Walmart de Mexico y Centroamerica, Mexico’s largest retailer, to promote Idaho potatoes, onions, cheese, health and body products, and cold chain monitoring technology.

Additionally, at the Central de Abastos, the world’s largest wholesale market, the Governor and delegation members engaged with key importers of Idaho potatoes and Idaho-eastern Oregon onions to expand sales opportunities for Idaho suppliers.

The mission also included meetings with various organizations and companies to promote Idaho’s diverse range of products and services. The trade mission was not only a platform for promoting Idaho’s agricultural products but also an opportunity for Idaho businesses to explore and establish new partnerships in the Mexican market. The positive feedback from participants highlights the mission’s success in creating valuable connections and opening doors for future business growth.

This trade mission underscores the importance of Idaho’s agricultural sector, particularly the potato industry, in the state’s economy and its global trade relations.

Source: Office of the Governor, Govt of Idaho. Original press release here
Related: A win for Idaho potatoes: Idaho officials talk recent trade mission to Mexico – Idaho Capitol Sun
Photo: Idaho State Department of Agriculture director Chanel Tewalt and Idaho Gov. Brad Little stand next to Idaho potatoes at Central de Abastos, a produce market in Mexico City. Credit and courtesy of Idaho State Department of Agriculture via Idaho Capitol Sun

Editor & Publisher: Lukie Pieterse

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