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HZPC Americas welcomes Deron Beck to lead product management, strengthening its North American operations

HZPC Americas Corp. is pleased to announce the latest addition to their North American team.  As of December 1st, 2023, Deron Beck has assumed the role of Product Manager. With 15 years of experience in vegetable research and variety development, Deron brings a wealth of knowledge to HZPC Americas Corp. 

Deron resides in the “potato state” of Idaho and holds a Masters Degree in Plant Science from the University of Idaho. Most of Deron’s work has been located in the western half of the United States and focused on potatoes, onions, carrots, sweet corn, and peppers. 

“I am looking forward to sharing my knowledge with and gaining new perspectives from our customers all across North America in this new role,” Deron said.  

President Aron Derbidge shares, “We are excited to have Deron’s expertise and passion on the team. Deron’s experience and understanding of the needs of our growers makes him a natural fit for the changing face of HZPC Americas. Deron is furiously working away on trial planning for this coming season and we look forward to his guidance both in the lab and field.”

Founded in 1898 and rooted in The Netherlands, HZPC has grown to become the global market leader in innovative breeding, seed potato trading and concept development. HZPC aims for durable growth and offers innovative potato varieties that are optimized for local growing conditions. It shares knowledge and serves solutions that dynamically anticipate the climatological, cultural and commercial challenges faced by the entire food sector.

With 400 employees across 16 countries, and exports to over 90 countries, HZPC contributes to the availability of responsible food for the well-being of millions of people worldwide. 

Source: HZPC Americas Corp.
Aron Derbidge, HZPC Americas Corp. President
+1 208 419 8694

Editor & Publisher: Lukie Pieterse

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