Most viewed stories, News March 2024, North America, Processing, fries, chips

Canada: New Brunswickers plan fundraisers, buy chips in bulk to support local potato chip brand after fire

It’s a loss that’s still reverberating three days later, but the show of support after the Covered Bridge Potato Chips factory was destroyed by fire Friday evening is strong in both the community and across the region, reports Laura Brown for CTV News Atlantic in this news story.

The fire flattened the popular tourist destination that employs over 100 people along the potato belt near Hartland, N.B. The Office of the Fire Marshal said in a statement to CTV Atlantic that the investigation is still in the early stages.

Hartland’s deputy mayor says the town has been meeting to talk about ways it can help both the owners and employees. “It’s really heart wrenching to see what’s left of what was a thriving business,” said Stewart Fairgrieve. “I’m thankful that all the employees that were in the building at the time got out safely, and now I think the community is turning their heads to what they can do to help rebuild.”

The Covered Bridge Chip logo with hearts is posted all over social media, with words of support by Maritime and Canadian companies. On Monday, management at Woodstock Toyota announced $100 from every vehicle bought in March and April will go towards a fund planned for the employees who temporarily lost their jobs, amounting to about 120 vehicles.

Source: CTV News Atlantic. Read the full story here
Photo: The remnants of the Covered Bridge chip factory in N.B. is seen after the fire. Credit CTV/Laura Brown
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