News March 2024, North America, Processing, fries, chips

Dieffenbach’s Potato Chips celebrates 25 million pounds of ‘rescued’ potatoes

Dieffenbach’s Potato Chips Inc. is celebrating a major milestone for one of its brands, as Stacy Wescoe reports for lvb.com

Uglies Kettle Chips has now “rescued” 25 million pounds of “ugly potatoes” that have gone into making the brand’s upcycled Uglies Kettle Chips. 

According to the company, 26% of U.S. produce gets discarded for cosmetic reasons, and Uglies is part of the solution to reduce this waste. Dieffenbach’s launched the brand in 2017. The 25 millionth pound was rescued at Long Farms in Coudersport. 

“We are turning something ugly into something beautiful, creating a win for farmers, the community and our company,” said Dwight Zimmerman, vice president of sales and marketing.

Source: lvb.com. Full story here
Image: Credit Dieffenbach’s Potato Chips Inc.

Editor & Publisher: Lukie Pieterse


Feel free to get in touch with Lukie!
He’ll be happy to share your company’s news stories on Potato News Today:
lukie@potatonewstoday.com
Connect on LinkedIn
Follow on Twitter
About us

LOCKWOOD Mfg

PULSEMASTER

FPS Food Process Solutions

AVR

DORMFRESH | 1,4GROUP

TOMRA FOOD

CROP.ZONE

VOLM COMPANIES

GRIMME