Solynta, the Dutch company that specializes in the development, production and sales of hybrid true potato seed, announced in a news release today that it will adjust its branding to ‘Solynta – true potato seeds’. This rebranding is part of the new market-driven strategy of the company.
Solynta is known as the inventor of hybrid potato breeding technology, which will enable farmers to successfully grow potatoes with desirable traits from true seeds. This innovation offers a large range of advantages compared to the traditional shipping, storage and growing practices when dealing with seed tubers. Additionally, it allows for the production of new hybrid potato varieties with enhanced disease resistances.
With worldwide patents, the company is the frontrunner in hybrid potato breeding. In the last 14 months, Solynta has brought aboard CEO Peter Poortinga (formerly CEO of €3 billion multinational Plukon Food Group) and Chief Commercial Officer Joost van Regteren (formerly Head of Market Development EMEA/APAC and Vice President for Bayer Vegetable Seeds).
In their tenure, Solynta has expanded its field trials and partnerships significantly. The company is active in 40 countries, including Kenya, Central Europe, Egypt, Namibia, Ireland, Ethiopia (with Pepsico), and South Africa, working with farmers, distributors and major processing companies to make hybrid potatoes – and the true potato seeds they are grown from – more accessible to farmers and consumers.
In the meantime, Solynta’s mission remains solid, says Joost van Regteren, CCO of Solynta. “We are still dedicated to make a positive contribution to potato growers and to world food security. With our new robust hybrid potato varieties, we will help create a more sustainable potato value chain. These varieties can naturally withstand diseases, pests and the consequences of climate change. Delivering these varieties in the form of true potato seeds, we provide clean and disease-free sustainable starting material for potato growers around the world.”
Source: Solynta. Read the full news release here
Cover image: Credit Solynta
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