Asia, India, China, Middle East, News April 2024, Smart Farming, Sustainability

HyFun Foods appoints industry veteran to spearhead sustainable fresh produce initiative, HyFarm

HyFun Foods, a trailblazer in the frozen food industry, today announced the appointment of Soundararadjane S as Chief Executive Officer for their groundbreaking initiative HyFarm.

Soundararadjane brings a wealth of experience of over 30 years in agriculture and a proven track record of success with global leaders like Monsanto and ITC (Technico). His strategic vision coupled with a passion for sustainable agriculture, aligns perfectly with HyFun Foods’ commitment to delivering superior-quality fresh produce while minimizing environmental impact.

“Our appointment of Soundararadjane S as CEO of HyFarm underscores our commitment to driving positive change in the fresh produce industry,” said Mr. Haresh Karamchandani, MD & Group CEO at HyFun Foods. “His deep understanding of the industry coupled with his strategic foresight will positively contribute in driving HyFarm’s mission to create a sustainable and efficient ecosystem for fresh produce.

 Empowering the Indian Farmer: A Spectrum of Agricultural Abundance

HyFarm is set to introduce a range of innovative solutions aimed at optimizing the entire value chain of fresh produce. Leveraging cutting-edge technology, sustainable practices, and strategic partnerships, HyFarm aims to empower farmers, enhance supply chain efficiency, and deliver premium-quality produce to consumers worldwide.

Under Soundararadjane S’s leadership, HyFarm will continue to explore new avenues for growth and collaboration, working closely with farmers, industry partners and varied stakeholders to bring its vision to life. By embracing innovation and sustainability, HyFarm is poised to shape the future of fresh produce, delivering unparalleled quality and value to consumers worldwide.

Rooted in Sustainability: The HyFarm Initiative

Sustainability is at the heart of HyFun Foods philosophy. This commitment is exemplified by the HyFarm initiative, a program that utilizes regenerative agriculture practices. These practices prioritize water conservation, minimize fertilizer use, and promote healthy soil, fostering a more sustainable future for farming.

“Sustainability isn’t just a buzzword at HyFun,” declares Soundararadjane. “By implementing these regenerative methods, we contribute to a brighter future for farming and a more sustainable food supply chain as a whole.”

HyFarm epitomizes HyFun Foods’ unwavering commitment to harnessing India’s plentiful fresh produce and building a backward integrated business model, with a goal of bringing 30,000 farmers into its fold by 2030. Fresh produce strongly contributes to the success of HyFun Foods, and through this initiative, they aim to strengthen commitment to sourcing high-quality fresh produce while empowering farmers and promoting sustainable agriculture.

Building Bridges for Collective Success

 Soundararadjane plans to leverage his extensive network to connect HyFarm with key stakeholders, including farmers, processors, and international markets. “We’re a platform for collaboration. We actively seek partners who share our vision for a sustainable and thriving fresh produce industry.”

A Global Vision: A Partner for Growth

HyFun understands the growing interest in India’s agricultural sector. HyFarm is actively pursuing table potato, onion and other fresh vegetable procurement directly from farmers. “This strengthens our supply chain and positions us as a reliable partner for global investors seeking opportunities in the Indian market,” explains Haresh Karamchandani, MD & Group CEO of the company.

Collaboration is Key:  Beyond the Humble Spud

HyFun’s vision extends beyond potatoes. HyFun is exploring fresh vegetable exports to international markets. “This underscores our commitment to operating across diverse segments and venturing beyond just potatoes,” says the company. This move signifies HyFun’s ambition to become a leader in the broader vegetable industry.

Source: HyFun Foods
About HyFun Foods:
HyFun Foods, the leading exporter and manufacturer of frozen foods, provides high-quality products and champions sustainable farming practices. Their diverse offerings include French fries, frozen snacks, dehydrated options and more. HyFun Foods works alongside farmers and processors to create a more sustainable future for the frozen foods industry. HyFun Foods has built a strong reputation over the years by sourcing the processing variety of potatoes from farmers through contract farming, culminating in a procurement of an impressive 300,000 tonnes of potatoes this year alone. With HyFarm, the company pledges to broaden its horizons, now committing to venture into other fresh produce offerings.

Editor & Publisher: Lukie Pieterse


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