Equipment/Technology, Europe, UK, Ireland, News June 2024, Promotion/Marketing, Trade/Markets/Prices

Machines auction for charity at second edition of AVR Green Select Days

In 2023, AVR, a manufacturer of a full range of potato harvesting machines and a world player in that market segment, launched a new brand to actively take control of the used machinery market: AVR Green Select.

The first AVR Green Select Days were organised to put the launch of this new brand in the spotlight. It was the perfect opportunity for customers to discover the range of used machines.

After a successful first edition, which led the sales of used machines to increase by more than 50%, AVR is again inviting all interested parties on Friday 5 and Saturday 6 July with a special touch: on Saturday evening, some of the machines on offer will be auctioned for the benefit of  charity.

AVR Green Select Centre

The second edition of the AVR Green Select Days also marks the opening of the AVR Green Select Centre. This location near the company headquarters in Roeselare will now serve as the main base for used machinery and is therefore the location of choice to host this second edition.

During the event, customers can discover the range of used machines at attractive promotional prices. The two-day event will conclude with a charity auction. And of course, some refreshments will be provided too.

Friday 5 July | 9am – 6pm
Saturday 6 July | 9am – 10pm (auction at 4pm) 
AVR Green Select Centre | Breulstraat 119/121 | 8890 Moorslede | Belgium

The AVR Green Select Centre can be visited by appointment all year round: +32 474 46 47 88.

Charity auction

“What characterises AVR is that as a family business, we remain a warm and approachable player despite our growth. Being close to our customers and dealers is part of our identity. We believe it is the key to our continued success and sustainable growth”, says Sales & Marketing Director Maarten De Smet.

“We want to take that warm aspect further. After some internal collections for charity, we were looking for a playful way to take this to the next level,” AVR Green Select Manager Stein Rommelaere adds. “During the AVR Green Select Days, we will combine what is useful and what is meaningful at an auction of used machines. We will donate the proceeds to charity. An AVR machine on the market, a satisfied customer and a donation to charity: win-win-win.”

From 4pm onwards, people can bid on second-hand machines at very attractive prices. And if they buy a machine live at auction, they don’t pay any auction fees.

AVR and auction house Auctim will donate the proceeds and auction fees to the Warmest Week charity event*.

“This year, the event is dedicated to the fight against loneliness, an issue that is unfortunately also very topical in the agricultural sector, so we are happy to do our bit to help”, Stein concludes.

If you can’t be there physically, you can bid by phone. You do need to register for this in advance. More information is available at

* ‘The Warmest Week’ (de Warmste Week) is a Belgian solidarity campaign organised in December each year. A different theme is chosen each year in support of different appropriate charities.

Source: AVR. Original release here

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