In a large warehouse in Woodstock in the Canadian province of New Brunswick, the smell of salt and vinegar overtakes anyone who enters its doors. At first glance, the operation might look like a typical production line for crispy potato chips.
In reality, it’s the result of nearly six months of creativity and resilience on the part of the people who work at the Covered Bridge Potato Chips company, as Katelin Belliveau reports for CBC News.
Fire destroyed its main factory near Hartland in March, and owner and CEO Ryan Albright said the months since have “definitely been a roller-coaster.”
“To sit there and watch the factory that you spent 18 years of your life [on] burning to the ground, that was really tough,” Albright said. “I watched the fire for about an hour, until I had enough of watching it.”
Only a few days after the fire, the company outlined a plan to start producing chips again. A warehouse in nearby Woodstock, which the company bought years ago, has been transformed into a makeshift seasoning station. With no time to spare, the company enlisted the help of local companies which fabricated make-shift machines that have allowed staff to keep the flavours rolling.
Covered Bridge is now sending russet potatoes to six different chip producers in Canada and the United States who have been trained in how to produce chips with the company’s signature crunch.
Source: CBC News. Full story here
Related: Canada: Flames destroy beloved Covered Bridge Potato Chip factory in New Brunswick
Image: Credit Jeanne Armstrong/CBC
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