Europe, UK, Ireland, Fresh/ Table, Retail

Greenvale appoints Agricultural Director to spearhead growth and sustainability initiatives

Greenvale, one of the UK’s largest growers and suppliers of fresh, processing and organic potatoes, has appointed Rick Clay as Agricultural Director.

Rick brings over 25 years of expertise in fresh produce management and farming roles across the UK and Europe. Greenvale plays a significant role in the UK’s potato retail, wholesale and manufacturing sectors, and is uniquely vertically integrated within the full cycle of potato production.

Rick will be leading the drive to increase Greenvale’s own growing operations and oversee the procurement of fresh potatoes for Greenvale’s two packing sites. With the business having secured a new retail customer and successfully launched its own branded proposition, Golden Kings.

David Rankin, MD at Greenvale said: “Rick is a great fit for Greenvale. His expertise and understanding of our offering uniquely position him to help, not just with our growth, but our role in the future and sustainability of the potato sector as a whole.” 

Rick Clay added: “I am delighted to take this newly created role at Greenvale. This opportunity is a testament to the team’s focus on ensuring a resilient, long-term pipeline of fresh potatoes. I am looking forward to working with our grower network to navigate the challenges that present themselves in the industry, while seeking to scale operations and provide opportunities for growth.”

Source: Greenvale
Image: Agricultural Director – Rick Clay
Contact:
For further information, please contact johnny.metcalfe@madebyextreme.com and amy.keen@madebyextreme.com


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