British shoppers have been wowed after spotting McCain’s latest teatime potato dish. The maker of everything from frozen chips to hashbrowns and potato smiles has now created a hybrid of crisps and chips, as Laura McGuire reports in a news story published by The Sun.
McCain’s latest concoction claims to be ‘crispy like a crisp’ but ‘fluffy like a fry’. The product, Vibes, is also flavoured with typical seasonings you would get in crips such as Salt & Vinegar and Firecracker Chilli.
Shoppers were quick to take to social media after spotting its latest take on the potato in supermarket chain Iceland. Some were excited, commenting that they had tried the product, and it tasted “good” but others were not so impressed.
Mark Hodge, head of marketing for McCain’s, said the product was “truly innovative,” with the company also describing the launch as “game-changing,” according to reports in The Grocer. It was also said the product will launch in Tesco, Morrisons, and Sainsbury’s in March.
Source: The Sun. Read the full story here
Image: Credit Iceland via The Sun
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