Solynta is a pioneer in the development of hybrid true potato seeds, driven by the mission to improve food security and sustainability through innovative breeding technologies. As part of the company’s growth strategy and expansion of its global commercial activities, Mark Hoogendoorn has joined Solynta as Sales Lead as per January 1, 2025.
In this role, he is responsible for leading the Sales and Business Development team and expanding the commercial introduction of Solynta’s true potato seeds around the globe.
A Proven Leader with Extensive Seed Industry Expertise
“In recent years, we have begun introducing our true potato seeds to potato growers and seed distributors across various regions worldwide,” says Joost van Regteren, Chief Commercial Officer at Solynta.
“Collaborating closely with vegetable seed distributors and potato growers, we are launching our innovative potato varieties in areas with strong market potential, in alignment with our ambitious company strategy.
“We are thrilled by the significant progress our company has made and are confident that Mark’s expertise and skills will drive sales and forge new partnerships globally. As an accomplished sales manager with extensive experience in the seed industry, he possesses the qualities needed to strengthen our position as the leader in true potato seeds.”
Meeting Global Challenges with Innovative Solutions
Previously, Mark was responsible for the sales of seed technologies at Incotec in the EMEA market for the business units vegetables, flowers and analytical services.
“Solynta’s hybrid breeding technology revolutionizes agriculture by enabling potato growers to sustainably cultivate nutritious potatoes from true potato seeds rather than relying on seed tubers from previous harvests,” says Mark Hoogendoorn.
“This innovative approach allows for the continuous development of improved potato varieties with desirable traits such as high disease resistance, increased yields, and reduced reliance on chemicals. Solynta’s true potato seeds provide growers with a sustainable solution to meet the rising demand for quality starting material, address global challenges like water scarcity, and promote healthy nutrition. I am thrilled to be part of this potato revolution.”
Source: Solynta
Image: Mark Hoogendoorn
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