Fast Food/Quick Service Restaurants, Health/Nutrition/Food Safety, Processing, fries, chips

Trends: Healthy fries

Fries are undeniably one of the most important food products in the world. As health-conscious consumers are continuously increasing in numbers, the producers are focusing more and more on providing healthy fries. People ordered over eight billion servings of fries over the last year in fast-foods and restaurants in the US, according to the NPD Group. Moreover, fries make for a very profitable sale, with a gross profit margin of about 75%, estimates the Pacific Consulting Group. Numbers speak for themselves: at Burger King, for example, a small serving of fries costs about $1.80 – 1.89, while making that costs about 40 cents. Marketing fries from a health perspective is an ongoing trend. More

Lukie Pieterse, Editor & Publisher

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