Consumers, Processing, fries, chips, Promotion/Marketing

UK: Potato Council predicts frozen spud spike will continue

See on Scoop.itPotato News

Already buoyant sales of frozen jacket potatoes could be further boosted by supermarket expansions into the foodservice sector, the Potato Council has predicted. Brits are increasingly switching from fresh to frozen jacket potatoes: over the past year, volume sales of frozen jackets have risen by 11.7% and value sales have shot up 21.9% to £41.4m [Kantar Worldpanel 52 w/e 30 March].

See on www.thegrocer.co.uk

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