GMO, Promotion/Marketing, Varieties

Simplot outlines Innate marketing strategy

The J.R. Simplot Co. expects USDA approval for its genetically modified Innate potatoes within the next two months. Simplot Plant Sciences Director of Commercialization Kerwin Bradley outlined the strategy for marketing the potatoes at the Potato Association of America meeting in Spokane.

Source: www.capitalpress.com

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