Consumers, Cultivation/Production, Promotion/Marketing

US: Potato industry battles declining demand

The potato industry is looking at ways to meet consumer needs in order to address declining consumption trends. The industry will promote unusual sizes, shapes and colors of potatoes — and their healthful benefits — as growers and marketers try to reverse a downward trend in consumer demand. Per-capita consumption has been decreasing since the 1990s at a rate of 1 percent per year, said Jeff Bragg, vice president of Meijer North America, which operates grocery stores in the Midwest.

Source: www.capitalpress.com

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