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UK: Potato advertising campaign set to drive sales

Potato Council embarks on a high profile consumer advertising and PR drive worth £370k. Set to reach 6.9 million families, advertisements will appear in key lifestyle titles such as Grazia, Hello, Heat and Closer, as well as food magazines including BBC Good Food, Delicious, Easy Cook and Weightwatchers. This will be supported by banner advertising across high traffic website sites[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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