Consumers, Promotion/Marketing

UK: Potato Council urging farmers to promote potatoes to the public

Farmers should be “loud and proud” of potatoes and teach the public about the benefits of the nation’s No 1 source of carbohydrate, says the new leader of the Potato Council. As part of Potato Week, which runs from 6-12 October, the Potato Council is pushing three main aims – promotion, production and protection of the potato sector. “Potato Week is all about celebrating the potato and encouraging families to become interested in named varieties,” said Fiona Fell, chair of the council. “The focus is on helping consumers shop for potatoes far more intuitively; choosing varieties based on taste, texture and how they perform rather than price or appearance.”

Source: www.freshplaza.com

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