Consumers, Health/Nutrition/Food Safety, Trends

Potato chips to health food: Inventure Foods and the future of snacktime

The world of snack foods is a Manichean struggle for the soul of your stomach. Do you reach for the tasty, high-calorie, additives-rich mozzarella sticks – or less processed, lower-calorie fruits and veggies? Inventure Foods  of Phoenix isn’t picking sides. While Inventure’s roots are in “indulgent” foods – Poore Brothers kettle chips, as well as snacks for Nathan’s Famous , TGI Fridays and Vidalia Brands–that category is growing at 2.8% a year nationwide. Back in 2006 the company decided to branch out into healthier snacks, growing at 12% a year.


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Lukie Pieterse, Editor & Publisher

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