Consumers, Fast Food/Quick Service Restaurants, Processing, fries, chips, Retail, Trends

US: Will new genetically-modified potato gain respectability?

Federal agricultural regulators have approved a new genetically modified potato for American farmers to grow that’s aimed at the fast-food market. The U.S. Department of Agriculture’s (USDA) decision involved the potato identified as Innate, developed by the J.R. Simplot Company, a major supplier to McDonald’s. Innate it is the first GMO potato approved by the USDA that wasn’t created by Monsanto Co., which engineered several new kinds of potatoes in the 1990s. Simplot is hoping the Innate potatoes might face less pushback than previously marketed genetically modified versions

Source: www.allgov.com

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