Consumers, Processing, fries, chips, Retail, Studies/Reports, Trends

UK: Commodities outlook 2015 – Potatoes

Good growing conditions and lacklustre demand resulted in depressed market prices in 2014, leaving many producers reassessing their appetite for potato production in the year ahead. According to Andersons director Jay Wootton, one the main drivers in the UK potato industry is changing consumer habits. “Ironically the humble potato can feature at either end of the convenience scale,” he says. “Fresh retail volumes continue to fall, yet the baking potato is seeing an increase in use, driven by product innovation. The future will increasingly be in the processing sector.”

Source: www.fwi.co.uk

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