Consumers, Fast Food/Quick Service Restaurants, Trends

Go back to basics, fast, McDonald’s franchisees tell new CEO

McDonald’s franchisees have a fast order for the fast food giant’s new CEO – get back to basics. In interviews franchisees and advisors to restaurant owners say they hope the new chief will clean up a huge menu to focus on burgers and fries. The world’s largest fast-food chain, with more than 36,000 restaurants around the globe, is struggling to appeal to younger and more upscale diners who are seeking out fresher, healthier fare. Over the last few years, McDonald’s has expanded its menu to broaden its appeal. While that effort initially bolstered sales, franchisees now blame sprawling menus for slowing down service and are calling on the chain to dump menu items.

Source: www.themalaymailonline.com

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