Fresh/ Table, Promotion/Marketing, Retail

US: Finding value in potatoes – Naturally Potatoes’ growth gives hope

Since 2010, sales at Naturally Potatoes in Maine have grown by 15% annually. To accommodate the growth, the company recently doubled its storage-and-production capacity at a cost of $7.5 million, including a $1 million upgrade to the packaging line. Sales last year totaled $35 million, 25% higher than 2013 and more than double sales in 2010. It has 135 workers, with 30 added since August. The company expects to purchase 20% more potatoes in 2015, bringing its total to 50 million pounds. Its supply comes entirely from farms within a 30-mile radius of the Mars Hill plant.


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