Fresh/ Table, Promotion/Marketing, Varieties

Belgium’s first potato brand on the way: Princesse Amandine

Soon, the first potato brand will be on Belgian shelves. In France, the Princesse Amandine brand has been known for five years, and has clearly become a success. Since the start in 2009, the Princesse Amandine brand has seen an average increase of 15%. Sales of potatoes under this brand increased from 25,000 to 34,500 tonnes between 2009 and 2014

Source: www.freshplaza.com

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