Consumers, Fast Food/Quick Service Restaurants, Retail

McDonald’s Japan to roll out smartphone app for customer complaints

McDonald’s Japan is to roll out a new smartphone app for customer complaints as it looks to turn the page on a series of scares, one of which was the discovery of a human tooth in some french fries. The move comes as sales nationwide fall, profits plunge and the burger giant’s reputation suffers. “We will introduce a new smartphone app customers can use to post their feelings, opinions and requests, aiming at strengthening our ability to listen to customers’ voices,” McDonald’s Japan Holdings, the parent company, said in a statement this week. Full report

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