Fresh/ Table, Organizations in the News, Promotion/Marketing

UK: Potato Council picks promotional bumper sticker slogan

Potato Council picks bumper sticker sloganPotato Council has chosen its newest ‘One Voice’ promotional message for the industry, its latest move to try and encourage fresh potato consumption. ‘Potatoes not just tasty… naturally salt free, fat free and low in sugar too’ will be rolled out across a range of free materials for the industry to use to promote the health and nutritional benefits of fresh potatoes. The message was one of five shortlisted concepts put forward to an industry poll via the Potato Council website. The eye-catching design secured over a third of votes and now features on car stickers, A2 posters and larger farm field banners, available to order via this link. More

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