Fresh/ Table, Promotion/Marketing, Trends

UK: Farmers pick potato slogan

To help encourage fresh potato consumption, the potato industry has chosen its newest ‘One Voice’ promotional message – “Potatoes not just tasty… naturally salt free, fat free and low in sugar too”. This latest slogan may not exactly roll off the tongue – but it will soon be rolled out nationally across a range of free materials for the industry to use to promote the health and nutritional benefits of fresh potatoes. More

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