Consumers, Organizations in the News, Promotion/Marketing

Power to the Pieper: Potato to conquer Dutch hearts

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Van Gogh immortalized the tater (“pieper” in Dutch) in his painting The Potato Eaters, but statistics show that the Netherlands has fewer and fewer potato eaters. The Dutch Potato Organization (NAO) wanted to know why, and decided it was time for a recapturing campaign: “Power to the Pieper”. More

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