Fast Food/Quick Service Restaurants, Processing, Promotion/Marketing, Trends

McDonald’s ‘customizes’ its fries

McDonald's is trying Shakin' Flavor Fries again, but this time with a new positioning that's in line with its Create Your Taste platform and with millennials' affinity for DIY dining. Shakin' Flavor Fries now have their own webpage on the McDonald's USA site--suggesting a wider rollout is likely soon - and a new pitch: "Customize Our World Famous Fries With Your[Read More...]

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