Fast Food/Quick Service Restaurants, Processing, Promotion/Marketing, Trends

How McDonald’s is changing its food: One small tweak at a time

Shortly after becoming CEO at McDonald’s, Steve Easterbrook told investors, “We intend to make meaningful impact with customers and how they perceive our brand and our food.” Yet little was said about what, exactly, Easterbrook had in mind beyond the broadly described goal of being a “modern, progressive burger company.” In the months since, clues about what McDonald’s executives are planning[Read More...]

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