Fast Food/Quick Service Restaurants, Promotion/Marketing, Trends

Fancy this: French fries are going fancier…

With fast-food companies today emphasizing the use of locally-sourced vegetables and continuing to refine menus to include healthier alternatives, the new desire to market fancier french fries may seem puzzling. But, in fact, it’s rather straightforward — the french fry is often a go-to profit machine. More

Editor & Publisher: Lukie Pieterse


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