Consumers, Fresh/ Table, Retail, Trends

Australians prefer pre-packaged potatoes in small bags

The latest report from consumer research project, Potato Tracker, has shown that consumers believe one to two kilogram packages are the ideal sizes for bagged spuds. “Twenty-four per cent of those surveyed indicated a preference for one kilogram bags that offer convenience, while a further 28 per cent said they would like two kilogram bags that also offer value,” said AUSVEG spokesperson Alexander Miller. “Research has shown that smaller, one kilogram bags are suited to households without children, while bigger bags offer consistently fresh potatoes for larger families,” said Mr Miller. More

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