Fresh/ Table, Processing, fries, chips, Promotion/Marketing

New Zealand: Heartland potato chips a family affair

From left, James, Raymond, Adrienne and Charlotte Bowan from Heartland Chips in Timaru.Raymond Bowan’s passion for potatoes and chips has seen Heartland Potato Chips take on the big boys at their own game. With its fifth birthday looming, changes are afoot at the helm but the recipe for success remains the same. The company, which the Bowans describe as something of a David and Goliath story, has always been a family oriented business. It was started to sustain a family business and it remains central to family, with daughter Charlotte stepping into the role of general manager. The company has just launched a new product range – flat cut chips, and has an 8 per cent market share. More

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