Consumers, Processing, fries, chips, Promotion/Marketing, Retail

Lay’s Potato Chip contest shows the importance of marketing

Lay's Chips proves just how important marketing really is for a business. As the Lay’s Do Us a Flavour contest nears closer to an end — Canadians have until September 30th to vote, with the winner being announced in late November—we’re taking a look at how important it is to not only market your product, but also pursue new and inventive techniques to get consumers interested. This contest, put on by Lay’s Potato Chips, is important for several different reasons. For starters, the contest takes place in Canada and the United States, proving that both countries have a large audience interested in this type of marketing campaign. More

Editor & Publisher: Lukie Pieterse


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