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Ireland launches million-euro campaign to encourage potato consumption

"Potato—more than a bit on the side," is the slogan heading up a new, million-euro marketing campaign launched by Ireland's agriculture industry, aiming to boost potato consumption in the country. The three-year project was launched on Thursday and will be run by Ireland's food board, Board Bia. It's co-funded by the EU, along with Ireland's potato industry and the Department of[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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