Consumers, Events, Studies/Reports, Trends

Discover consumers’ view on food and shopping at Potato Expo 2016

What do consumers think about potatoes? Based on results from a national survey of consumers conducted exclusively for Potato Expo, Phil Lempert, the Supermarket Guru and popular speaker at the Expo, will share findings that reveal consumer attitudes about potato taste, variety, nutrition, and preparation. In addition, he will offer insights on how the industry can capitalize on opportunities across generations-from Baby Boomers, Xers, Millennials, to the coming of age generation, Gen Z. As one of America’s leading consumer trend-watchers and analysts, Phil Lempert regularly appears on television, radio and in print. For twenty plus years he has served as food trends editor and correspondent for NBC News’ Today Show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products. He has made regular appearances on ABC’s The View, The Oprah Winfrey Show, 20/20, CNN, CNBC, and FOX. Attend Potato Expo in January for the latest potato insights. Register now at

Editor & Publisher: Lukie Pieterse


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