Fresh/ Table, Promotion/Marketing, Retail

Online tool helps retailers sell potatoes

A series of short training videos released by the U.S. Potato Board (USPB) aims to help retailers see better sales of fresh potatoes. The free online videos can be found at www.PotatoRetailer.com and www.USFreshPotatoTraining.com. The Fresh Potato Associate Training Modules aim to ensure produce associates are armed with the information they need to get the most out of the potato category. Knowledgeable produce associates serve as a valuable ally to educate and motivate shoppers, helping increase sales. In addition, proper storage and handling of the potato table maintains quality and decreases shrink, helping to maximize sales. This new tool from the USPB features five potato training modules covering harvest and packaging, storage and handling, potato varieties, nutrition, and marketing strategies. More

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