Health/Nutrition/Food Safety, Promotion/Marketing

US: Black Gold is REDucating consumers on red potatoes

“We are really excited about our 2016 consumer focus showing that red potatoes can be a show stopper,” said Leah Brakke of Black Gold Farms. “REDucation” is the promotion’s theme offered by Brakke, who is the firm’s marketing and key account manager. Retailers and consumers are targeted in Black Gold’s 2016 red potato promotion. “This will run throughout the year. We will not be in and out of the market with promotion opportunities for retailers. “Retailers are responsive. They are very excited any time we bring out something new. Red potatoes give a lot of opportunities to elevate visibility and we are doing that very well.” In June, Black Gold moved to a comprehensive, consistent look and feel targeting all Black Gold audiences. More

Editor & Publisher: Lukie Pieterse


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