Fast Food/Quick Service Restaurants, Promotion/Marketing, Trends

McDonald’s goes for graphic punch in new packaging

First McDonald's worked on its food. Next up for its nearly yearlong face lift is a revamp of its boxes, bags and cups. The world's largest burger chain will roll out to its 15,000 U.S. restaurants this month new bags, cups and sandwich containers featuring a graphic design it hopes will attract millennials, the fastest-growing segment of the U.S. population. It's[Read More...]

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