Fast Food/Quick Service Restaurants, Promotion/Marketing, Trends

McDonald’s goes for graphic punch in new packaging

McDonald's packaging redesign: A ransom note in pastels but no McDLTFirst McDonald’s worked on its food. Next up for its nearly yearlong face lift is a revamp of its boxes, bags and cups. The world’s largest burger chain will roll out to its 15,000 U.S. restaurants this month new bags, cups and sandwich containers featuring a graphic design it hopes will attract millennials, the fastest-growing segment of the U.S. population. It’s aimed at a generation that appreciates design, but also demands simplicity because of the constant distractions of smartphones and other technology. It’s the first major packaging redesign since 2013. The designs are simple yet bold — a combination that McDonald’s says reflects the leadership of CEO Steve Easterbrook, who has been in the top job for nine months. The new packaging took about a year to develop, a far faster process than in previous incarnations. More

Editor & Publisher: Lukie Pieterse


Feel free to get in touch with Lukie!
He will be most happy to share potato news stories from your country on Potato News Today.
Connect on LinkedIn
Follow on Twitter
About us

Follow Potato News Today!

Please enter your email address to receive an alert when we publish a news story. We will NOT share your address with any third parties.

Lockwood Mfg




Kiremko Strata Invicta