Consumers, Promotion/Marketing, Trends

Potato growers enter food truck business

The U.S. Potato Board is entering the trendy food truck business, seeking to develop new recipe ideas for consumers while promoting the versatility and nutrition of the nation’s most popular vegetable. USPB unveiled what it hopes will be the first of many potato-farmer owned food trucks Jan. 13 during the National Potato Council’s Potato Expo 2016 in Las Vegas. The prototype for[Read More...]

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