Consumers, Organizations in the News, Promotion/Marketing

Northern Ireland: Potato promotion campaign enters its second year

UFU's Barclay BellThe mighty spud attended the RUAS Balmoral Show 2016 to celebrate the first anniversary of the Northern Ireland Potato Promotion Campaign. One year ago the organisers of the Potato Promotions campaign set out their aims and objectives asking the industry for their support with funding to: Inspire existing potato consumers to buy more potatoes; attract new potato consumers, especially in the younger age bracket; emmphasise the qualit of locally grown potatoes. The Northern Ireland Potato Industry responded positively and contributed about £17k from growers and packers plus a further £8.6k from DARD/Invest NI through the NI Regional Food Programme was secured. More

Lukie Pieterse, Editor & Publisher

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