Americas, the largest market for potato chips

The potato chips market in the Americas is growing steadily, as supermarkets and hypermarkets accounted for 77% of the total sales of potato chips in the US in 2015, according to the research company Technavio. The acceptance of quick meals such as burgers and sandwiches is one of the major factors driving the market in the Americas. Chips are widely accepted and consumed as a favorite combination with burgers and sandwiches. Also, the busy lifestyle of people leads to the demand for snacks such as potato chips in the region. In Europe, countries such as the UK and the Netherlands are the major contributors to the potato chips market in terms of imports and consumption. India, China, and South Korea are the major contributors to the growth of the market in APAC. More