Consumers, Studies/Reports, Trends

The revealing science of potato chips

The next time you reach for a bag of potato chips, think about this: It may reveal more about you than you ever knew. Skout, a global social media app, recently conducted a national survey to see what peoples’ favorite potato chip flavor says about them. For starters, 96 percent of those surveyed said they like potato chips. From there, they were asked several questions. Here are a few discoveries: Lime/citrus chip lovers have the most friends — 42 percent of those have five or more close friends. Hot and spicy in the bag equals a hot and spicy lifestyle — 47 percent of those who snack on jalapeno, Cajun and other spicy varieties say they are more adventurous. Fourteen percent of those who prefer low or no-salt chips hit the gym more frequently. No big surprise there. Least likely to exercise at all are people who prefer plain chips (28 percent) and cheddar chips (26 percent). More

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