Fresh/ Table, Promotion/Marketing

Tesco launches Italian potato line

Tesco launches Italian potato lineItalian seasonal new potatoes will be launched into Tesco this autumn on the back of new research showing that consumers want freshly harvested new potatoes all year round. Branston will be supplying the line, which will be in stores from the end of October for six weeks. New season potatoes have seen strong growth over the last 52 weeks, with 86 per cent value growth versus a year ago. They are now available in more Tesco stores than a year ago. George Christoudias, sales and marketing director at Branston, said: “Our research has shown that shoppers want freshly harvested new potatoes and that the availability to purchase new potatoes is more important than them being from British farms. More

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