Consumers, Fast Food/Quick Service Restaurants, Retail, Trends

Table service, touch-screen order kiosks coming to all U.S. McDonald’s

'McDonald's of the Future'McDonald’s on Thursday announced a bold plan to roll out its “experience of the future” concept, including kiosk ordering and table service, to restaurants in Chicago and other big U.S. cities in an effort to better compete with “better burger” rivals. The Oak Brook-based burger chain has nearly 500 redesigned restaurants around the country so far. The world’s largest burger chain will first focus the rollout in Chicago and a handful of other big U.S. cities, including Boston and Washington, D.C. But the company says it will eventually unveil the concept, which has already shown significant success in other countries like the U.K. and Australia, in all of its 14,000 U.S. restaurants. It didn’t offer a timeline or overall cost for the rollout. The plan to eventually redesign and upgrade all U.S. restaurants signals a significant change in the look and feel of eating at McDonald’s, and it also brings a great deal of risk More

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